Transformers Prime Debuts February 11

You can never have enough Transformers. The show has been around for more than twenty years and has seen a revival of interest thanks to the two mega-successful Steven Spielberg/Michael Bay films. The cartoons though haven't fared so well. Personally, I haven't really been a fan of any of them save for the ones that were on way, way back in the day (we're talking Stan Bush "The Touch" here). A new cartoon looks to continue the success the films have had and starts February 11 at 4:30 PM EST.

Transformers Prime will be a CGI series on The Hub that will be preceded by an encore presentation of the Transformers Prime five-part miniseries that originally debuted last year. The new series will rely on the eternal struggle between the Autobots and Decepticons (per usual) in their efforts to control Earth. There will be the requisite appearances by Optimus Prime, Bumblebee and, of course, Megatron.

The series actually has some credibility with Alex Kurtzman, Roberto Orci and Jeff Kline as executive producers. The former two were co-writers for the films (in addition to Star Trek) and the latter is the executive producer for The Hub's G.I. Joe Renegades. The show could be pretty solid, although I'm not sure how they can really make the Autobot/Decepticon war any fresher short of introducing new characters. I don't think that worked too well with Beast Wars, who were sort of just rehashes of the Dinobots and Constructicons. Who knows though?

Full press release after the jump.

The Hub, a television network for kids and their families, will premiere its original half-hour, full CGI animated series “Transformers Prime” in its regular weekly time period with a new episode Friday, February 11 (4:30 p.m. ET).

Announcement of the premiere date was made following the network’s recent record-setting performance of its mini-series event, a five-part presentation of original episodes of “Transformers Prime,” November 29-December 3. The highly anticipated programming event earned the network its best-ever audience deliveries among Persons 2+ and in Households. Also, for the five-day (Monday-Friday, 6–7 p.m. ET) time period average, “Transformers Prime” was the top co-viewed program among all kids cable networks with 43% of Kids 2-11 watching with Adults 18-49.*

Prior to the series’ February 11 premiere, The Hub will present an encore presentation of the “Transformers Prime” five-part mini-series, beginning Friday, January 14 (4 p.m. ET) with back-to-back presentations of the first two half-hour episodes of the mini-series. On successive Fridays in the same time period, The Hub will present two additional episodes of the mini-series, leading to the February series premiere.

The new animated series will feature archrivals the Autobots and Decepticons as they once again face-off in their epic rivalry for control of Earth. The all-new mini-series will feature iconic characters of the franchise, including Autobots Optimus Prime and Bumblebee, and the ominous Decepticon Megatron, as well as introducing new human characters to the action series.

The Hub, which rebranded from the former Discovery Kids on 10-10-10, is a joint venture of Discovery Communications and Hasbro, Inc., and is available to 61 million U.S. cable and satellite households.

“Transformers Prime” is produced for The Hub by Hasbro Studios. Alex Kurtzman, Roberto Orci and Jeff Kline are executive producers. Kurtzman and Orci served as co-writers and producers on the hit feature film Star Trek, and are currently co-writers and producers for the feature film Cowboys and Aliens from Dreamworks/Universal, set for release in summer 2011. Kline is also executive producer of The Hub animated series “G.I. Joe Renegades.”