Rob Salkowitz Has a Conversation

Rob Salkowitz is a clever guy. Not only is a huge comic book fan, but he's also got quite the business savvy that makes him a dual-threat as a nerd. He manages to marry both skillsets in his new book Comic-Con and the Business of Pop Culture and interested parties get to hear him talk about the book Thursday, June 21, at MoCCA.

From 7-9 PM, Salkowitz will be on hand for a conversation with Calvin Reid of Publisher's Weekly. The book looks at comics at a crossroads of art and commerce, struggling to find their way as a relevant medium in the present and future.

Salkowitz will also do a short presentation based on his recent TED Talk “Transmedia in the Hour of the Nerd,” followed by Q&A moderated by Reid, Senior News Editor of Publishers Weekly and Co-Editor of PW Comics World.

Full press release below.

Comic-Con and the Business of Pop CultureA conversation with Author Rob Salkowitz, hosted by Clavin Reid

Thursday, June 21 2012 7-9pm
$8/FREE to MoCCA Members

The Museum of Comic and Cartoon Art - MoCCA - is pleased to present the book release of "Comic-Con and the Business of Pop Culture", and a conversation between author Rob Salkowitz and Calvin Reid (Publisher's Weekly).

Comics stand at the crossroads of art and commerce. They power Hollywood blockbusters, New York Times best-sellers, and a whole constellation of licensed merchandise, even as the industry faces unprecedented business challenges. How did the humble medium find itself at the center of the pop culture universe, and where are things going from here? Join Rob Salkowitz, author of Comic-Con and the Business of Pop Culture (McGraw-Hill, 2012), as he explores the shifting landscape of the pop culture industry through the lens of the San Diego Comic-Con: ground-zero for the Peak Geek media convergence. Rob will do a short presentation based on his recent TED Talk “Transmedia in the Hour of the Nerd,” followed by Q&A moderated by Calvin Reid, Senior News Editor of Publishers Weekly and Co-Editor of PW Comics World.

Rob Salkowitz is an author and futurist specializing in the disruptive impact of digital media and the digital generation on global business. His previous books include Young World Rising, Generation Blend, and Listening to the Future, and his work has appeared in Fast Company, The New York Times, Internet Evolution and other publications. He is a founding partner of MediaPlant, LLC, a communications consulting firm in Seattle, and he teaches digital media at the University of Washington.

Calvin Reid is a contributing editor for Publishers Weekly and is also the head of its comics department. He heads the magazine's annual African American issue, and co-edits its online comics newsletter, PW Comics Week, with Heidi MacDonald.

The Museum of Comic and Cartoon Art - MoCCA is a 501(c)(3) nonprofit arts education organization dedicated to the preservation, study and display of all forms of comic and cartoon art.  The museum promotes greater understanding and appreciation of the artistic, cultural and historical significance of comic and cartoon art through a variety of events, exhibitions, and educational programs.   The museum is located at 594 Broadway (between Houston and Prince Streets) in New York City.  MoCCA is open to the public Tuesdays through Sundays from 12:00-5:00 pm.  Suggested donation to the museum is $6 but free for MoCCA Members as well as for children 10 and under (when accompanied by a paying adult).  For more information about the museum and MoCCA events, exhibitions and programs, contact MoCCA at info@moccany.org